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Community Manager

Community managers are responsible for managing campaigns on various platforms across social media and ensuring these campaigns satisfy the demand for the respective marketing strategies. They improve the connection between the brand and its target audience by publishing consumer-friendly content. They develop various pipelines and implement strategies to bring in new followers and retain the old followers to increase organic and paid engagement. They are responsible for keeping the company relevant by delivering the current needs of their respective market. They play a major role in building relationships with the targeted audience by building an online presence and a strong and loyal community.

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Skills Covered in this Path

  • SEO and SEM
  • Content Marketing
  • Social Media Marketing
  • Automated Marketing
  • Affiliate Marketing
  • Pay Per Click
  • Public Relations
  • YouTube Marketing
  • Digital Marketing
  • Analytics Skills
  • Critical Thinking
  • SEO
  • Google SEO
  • YouTube SEO
  • Digital Marketing
  • Search Engine Marketing
  • Google Ads
  • SEO
  • Google Ads
  • Keyword Planning
  • Setting up Ad Groups
  • Creating the Campaign
  • Setting up Custom Audiences
  • Targeting
  • Creating your Campaign
  • Audience Targeting
  • Launching Google App Campaign
  • Setting up a Discovery Campaign
  • Setting up Audiences
  • Working on Various Campaign Options
  • Launching the Discovery Campaign
  • Introduction to Google Analytics Dashboard
  • Detailed Overview of Dashboard
  • Launching a Campaign
  • Campaign Tracking
  • Social Media Marketing
  • Formulating strategies
  • Planning
  • Publishing
  • and Monitoring campaigns
  • Social Media Analytics
  • Social Media Advertisement
  • Creating Personalized Experience
  • Building Community for the audience
  • Cross channel campaigns
  • Storytelling
  • Employ
  • Social Media Management
  • Developing Marketing Strategies
  • Creating
  • Posting and Analysing Content
  • Social Media Management Campaign
  • Social Media Management tools
  • Building Social Media Presence
  • LinkedIn Marketing
  • Increasing reach
  • Expertise in LinkedIn Analytics
  • Effective Audience Targeting
  • Effective Content Sharing
  • LinkedIn Analytics
  • YouTube SEO
  • YouTube Marketing Tools
  • Instagram Marketing
  • Account Setup
  • Instagram Features
  • Instagram Marketing Strategies
  • Building Niche Audience
  • Analysis of Competition
  • Instagram Editing Tools
  • Campaign Dashboard
  • Optimizing the Campaign
  • Search Engine Marketing
  • Search Engine Optimization
  • YouTube marketing
  • Video marketing skills
  • Slide Master
  • Creating Basic Animations
  • Using Animated Templates
  • SmartArt
  • Excel Data Dump
  • Charts
  • Cell Referencing
  • Tables and Borders in Excel
  • Date and Time in Excel
  • Sorting and Filtering
  • If-Else condition
  • General functions in Descriptive Analysis

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Frequently Asked Questions

What do you need to become a Community Manager?

Community managers develop and maintain the connections between the company and its audience. They become the voice of the business through content distribution, community support, digital engagement, and a lot more. 

But how to become a community manager? You will need the following for the same:

  • Enroll for a Bachelor's degree: A minimum of a bachelor's degree is required in a relevant field like Digital Marketing, Communication, Journalism, etc., to set yourself well in the community manager career path. Consider taking a digital marketing course to have a 360-degree outlook of being a community manager.

  • Get familiar with Digital Marketing and Sales: Once you are familiar with Sales and Digital Marketing tools, employers will offer abundant employment opportunities to you. The relevant job experience counts when you choose such a career path.

  • Showcase your communication skills: The role of a community manager requires learning strong communication skills that you can develop and showcase through blogs, social media posts, email campaigns, etc.

  • A well-designed resume: Your resume becomes your voice when you apply for jobs. Build a strong resume that shows your experience and interests in the relevant industry.

What skills you will gain after completing the Community Manager course?

Community Management is not only about managing the company's social media accounts. It requires possessing a few skills and attributes that you can gain after completing the Community Management course.

These are some essential community manager skills:

  • Being organized: The Community Manage course will teach you the importance of planning and developing the strategies to implement them on various platforms. Learn content development, post exciting posts, and conduct webinars.
  • Learn time management skills: Being organized requires strict time management so that one can adhere to the deadlines.
  • Communication skills: Community management requires robust communication skills. Learn to comment, answer and respond to convey desired messages.
  • Creativity: Learn to be creative with your communication with the audience. Try new and creative infographics, videos, stories, and a lot more that you will learn in the course.
  • Content curation: You will learn to generate high-quality content and its importance for engaging well with the audience.
  • Analytical skills: After completing the course, learn to analyze the content published on numerous platforms and their performance to engage better with the audience.
  • Flexibility and Patience: Gain a quality of being patient even in adverse conditions. You will learn to be flexible with every situation. 

What are the requirements to become a Community Manager?

To become a Community Manager, the essential requirement is familiarity with communication, social media, public relations, and a minimal bachelor's degree. Below are the given requirements to become a community manager:

  • Education: A Minimum of a Bachelor's degree is required to become a Community Manager. A degree in English, communication, marketing, or similar fields will be advantageous.
  • Certificates: A few industry-standard certifications will help a candidate increase employment opportunities. Certificates for skill-building should be considered for a Community Manager's job.
  • Communication and other skills: The candidates should have skills like Communication, Project Management, Time Management, Content curation, writing, and interpersonal skills, etc.
  • Work experience: To become a community manager, a candidate with proven work experience in a similar role will get an advantage over other candidates.

How long does it take to become a Community Manager after 12th?

To become a community manager, you will need a minimum of a Bachelor's degree in the relevant fields like journalism, marketing, etc., after the 12th. After passing 12th, it will take a minimum of 3 years to become a community manager.

Some companies may offer their Community Management programs to train their employees, but most companies usually prefer a graduate in the relevant fields. If you get training in Community Management, it will help you get better employment opportunities than others. Consider taking a few courses that provides an add on to your resume when you apply for a Community Manager’s job role.

Is Community Manager a good career?

A community Manager career path is good in terms of growth when you are well-equipped with the latest trends, skills, and knowledge. As per a survey conducted on more than 500 community builders, 67% of the companies hire at least 2 full-time community team members, and this number is 57% more than in 2020. This growth in the community manager's career path is incredible. However, one has to specialize in functional roles like Community Engagement, Community operations, Support roles, and more to succeed in their career path.

An aspirant has to obtain education in the disciplines like marketing, organization, production, etc., to become more effective at their jobs. Pursue education, acquire experience and become a thriving community manager. 

How much does being a Community Manager make?

The salary of a community manager depends on various factors that include work experience, degree or certificate, skills, job location, etc. 

The average Community Manager's salary varies worldwide. This is the average salary of a community manager in different parts of the world:

  • Australia: The community manager earns $70,000- $100,000  per annum.
  • India: The average salary is ₹600,000 per year
  • United States: The average base salary of a community manager is $66,196 in the U.S.
  • United Kingdom: The average annual salary in the United Kingdom is £34,100 per year