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Product Marketing Manager

Product Marketing Manager comes up with creative ideas and innovative business solutions to sell a company's product in the competitive market with a unique point of view, thus giving them an upper hand. The vision of a product's journey from the manufacturing to the end-user is formulated by them. They are involved in developing sales tools that understand the vision and the values the respective products bring into their customer's life and help increase the sales of the product or service. They bring various other opportunities that are still dormant in the active market to life.

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Skills Covered in this Path

  • Phases of Product Lifecycle
  • 4 P’s of Marketing
  • Product Management Strategies
  • Lean in Manufacturing Methods
  • Product Development
  • Product Lifecycle Management (PLM)
  • Brand Management
  • Role of brand manager
  • product and brand difference
  • Marketing Strategies
  • Product Lifecycle
  • Marketing Plan Implementation
  • Customer Value Analysis
  • Satisfaction and Loyalty
  • Attributes of Product
  • Sensitivity of Price
  • Promotional Strategies in Digital Age
  • Distribution Channels
  • Data Visualization
  • Power BI
  • Components of Power BI
  • Visual Analytics
  • Practical visualization walkthrough
  • IPL data analysis with Python

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Industry relevant skills

Upskill yourself with 1000+ courses across different domains and earn a certificate.

Stand out to recruiters

Earn certificates for each course you complete and share it online to get noticed by recruiters.

Industry relevant skills
Upskill yourself with 1000+ courses across different domains and earn a certificate.
Stand out to recruiters
Earn certificates for each course you complete and share it online to get noticed by recruiters.

Earn a certificate

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Get hired by

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10 Million+ learners

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